How to Market a Business Service

Best Ways to Market a Service Business

New Breed Marketing focuses on marketing as it is performed today.  I’ll use our firm as an example.  Disability Associates has been practicing non-attorney representation for decades.  Over time, several approaches associated with marketing a business service has changed.  Also, with the growth of the Internet, service businesses’ marketing strategies have diverged from the physical world to the world of online commerce.  Hence, gone are advertising vehicles like Newspapers and magazines.

Five Ways to Market a Service Business

Using our non-attorney disability advocacy service as an example, we have discovered that there are five best ways to market a service business.  These approaches are:

• Local SEO
• Local Media
• Social Networks
• Word of Mouth
• Professional Referral

New Breed Marketing Local SEO

The absolute best way to market a service business today is a technique called local search engine optimization.  Likewise, this approach requires an understanding of the complex digital techniques associated with search engine optimization.  The good news is that thousands of companies offer local SEO service to small businesses.  Hence, even companies located in small towns can take advantage of the inherent effectiveness of local SEO.

So, what is local SEO?  Local SEO is an online marketing technique that uses Google search to reach to direct customers to your service.  SEO uses keyword techniques and your physical location as its primary advertising focus.  Additionally, local SEO is usually significantly cheaper than national SEO.  Thus, it should be a primary part of every service business’s marketing strategy.

Local Media

Yes, old fashion local media is still a powerful source of customer attraction.  In our advocate marketing course, we focus on three local media options. These media outlets are demographic radio, selective T.V. or cable advertising, and community-based publications.  Moreover, there are online small business marketing tools specifically designed for local business exposure.

Social Media Marketing

Social media has become an essential source for service business marketing and community exposure.  While effective, social media does have two drawbacks.  These SM disadvantages include the amount of time it takes to personally interact on these platforms.  Also, these platforms can be expensive.  In addition, some question the effectiveness of social media advertising.  Despite these disadvantages, social media should be at least a small part of your marketing strategy.

Word of Mouth New Breed Marketing

Don’t overlook the importance of good old fashion word of mouth marketing techniques.  With the advent of social media, this technique has been made much easier to implement.  Hence, word of mouth marketing can potentially reach a wide number of customers for your service.  In disability representation, we have discovered that local client support services, including religious organizations, can be a powerful marketing source.

Professional Referrals

In the field of disability advocacy, we have discovered several important ways to attract customer referrals.  Since the advent of SSA certification, we have found that being certified links us directly to the Social Security Administration.  Certified advocates often enjoy referral directly from SSA.  Also, human service organization may provide services that your customers may need.  If so, your service and human services can exchange referrals. Quid-Pro-Quo!